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WELCOME TO
PFI RESEARCH

PFI:  Primary Financial Institution

PFI Research is focused on helping your financial institution grow and build PFI relationships intelligently, efficiently and affordably.

PROSPECT POWER FILE

Our flagship service is a list of households appended with your closest branch, demographics, home value information and service usage propensities. Use it all year for unlimited target marketing!

PFi PRO-FILE

It’s simple: You pick the service and the number of mail recipients, we give you the best prospects: Auto loans, HELOCs, mortgages, CDs, checking – you name it.

MCIF CONSULTING

PFi acts as primary user of ToucheAnalyzer for several financial institutions around the US. 

PROSPECT POWER FILE

Sometimes campaigns are planned in advance, sometimes they are spontaneous. Our flagship service is a list of households appended with your closest branch, a wealth of demographics, home value information, lifestyle segments and service usage propensities. Best of all, the Prospect Power File is yours to use for a full year for unlimited target marketing!

Use the auto loan propensity score to select the best 20,000 auto loan prospects. CD campaign? Sort by net worth and find households most likely to have savings to deposit. Home equity promotion? Use the home loan-to-value stats along with age and income to target ideal homeowners. Or simply call us and we’ll select the mail groups for you! 

The Prospect Power File is the perfect resource for the unique and diverse needs of your institution. For more information and a custom quote with fast turnaround, contact us today! 

PFI PRO-FILE

It’s simple: You pick the service and the number of mail recipients, we give you the best prospects: Auto loans, HELOCs, mortgages, CDs, checking – you name it. 

For example, if you would like 25,000 recipients for your next auto loan campaign, an Auto Pro-File will have the 25,000 households nearby your branches with the demographic and financial qualities most likely to purchase an auto loan. 

Order a Pro-File for every campaign!

MCIF CONSULTING 

PFi acts as primary user of ToucheAnalyzer for several financial institutions around the US.   We specialize in ToucheAnalyzer from D&H, at the top of the learning curve with over 20 years of experience.  

Monthly updating and strategic reporting, targeted direct mailings, branch and institution performance tracking, relationship profiling, mailing success measurement, you name it, we can do it!

ADDRESS
19414 SE 33rd St.
Camas, WA 98607

CONTACTS
Email: info@pfiresearch.com
Phone: 360.210.7938